There's a moment I return to often. I'm standing in my studio space in rural East Sussex, the smell of warm metal in the air, a piece of sterling silver taking shape beneath my hands, and I think: how did I get here?
The answer involves twelve years of television commercials, a grandmother with extraordinary hands, and a silent but insistent pull toward something more meaningful.
Life Before the Bench
For over a decade, I worked in TV commercial production. It was fast, creative, and demanding, the kind of work that fills your days completely. I loved being a part of the storytelling, the craft of making something beautiful within tight constraints. But somewhere along the way, I began to feel a distance between myself and the things I was a part of. Everything was temporary, disposable, designed to be forgotten.
I wanted to make things that lasted.
My Grandmother's Hands
My grandmother used to silversmith. As a child, I'd see her work, the way she held a piece of metal with such certainty, the passion and concentration on her face, the small miracles that emerged from her creations. She never made a fuss about it. She simply made beautiful things, one at a time, with her hands.
I didn't realise until much later how deeply that had shaped me. When I finally sat down at a jeweller's bench for the first time as an adult, something clicked into place. It felt like remembering something I'd always known.
The Leap
Leaving a career you've built over twelve years isn't a small thing. But the pull toward jewellery making had become impossible to ignore. I trained seriously, learning traditional silversmithing techniques, the kind that take time to master and reward patience with still much more to evolve. I set up my studio in East Sussex, surrounded by the beautiful countryside, and began making.
Moore Jewellery grew from that studio. Every piece is still made here, by me, by hand.
Why Sustainability Matters to Me
When you make things slowly and carefully, you think differently about materials. I source recycled and ethically produced metals wherever possible, and I work with sustainable suppliers who share my values. This isn't a marketing position, it's a natural consequence of caring about what you make and how you make it.
Handmade jewellery is, by its nature, more sustainable than mass production. Each piece is made to order or in small batches, with no waste from overproduction. When you buy from Moore Jewellery, you're investing in something made to last, not something designed to be replaced.
Making in East Sussex
My studio sits in the East Sussex countryside, and the landscape finds its way into my work. The quality of light here, the way it moves across the fields, the way it catches on water, has shaped collections like the Sunbeams, where I work with granulation techniques to capture that sense of radiance and warmth.
Working alone means every decision is mine. Every piece carries my full attention. There are no shortcuts, no production lines, no compromises. Just the work, the materials, and the intention behind them.
An Invitation
If you've found your way to Moore Jewellery, I'm glad you're here. Whether you're looking for a piece to mark a moment, a gift for someone you love, or simply something beautiful made with care, I hope you find it here.
Each piece leaves my studio with a little of my story in it. I hope it becomes part of yours.
E-J Moore, Maker & Founder